Be Like Amazon: Even a Lemonade Stand Can Do It
| Author | : | |
| Rating | : | 4.23 (769 Votes) |
| Asin | : | B06XXT8LRP |
| Format Type | : | |
| Number of Pages | : | 307 Pages |
| Publish Date | : | 2014-07-02 |
| Language | : | English |
DESCRIPTION:
"Every one of my clients is going to be reading this book: A rich and rapid way to transform your business" according to Moe Rubenzahl. When I read that Bryan and Jeffrey's new book was a dialogue, I cringed a little. I usually find that style overly precious or pedantic, like a business-aimed Jonathan Livingston Seagull (not in a good way). But style is, well, just style, and I knew it would be worth reading because I have read most of the authors' previous works. So I grabbed the Sample and within a few pages, I had downloaded the book.And glad I did. I was wrong about the style — it works here. "Be Like Amazon" is concise, easy to read,. Small yet huge! While "Be Like Amazon" is a relatively small book, it packs an enormous amount of business and marketing wisdom into that space. The story itself is highly engaging and entertaining but every page reveals new understanding on ways to solve modern marketing and positioning challenges. In short, if you want to stand out in a crowded marketplace its not about making the most noise or reaching the most people, its about creating a conversation worth listening to and using that conversation to steer prospects toward . Crystal clear principles for succeeding in any business This book outlines crystal clear principles for succeeding in any business. Good storytelling is so rare in business books, this one is not only a pleasure to read but it's packed with business altering insight, golden rules that some of the greatest businesses in the world have leveraged to grow. In the process of reading this book, I got a history lesson on how some great entrepreneurs found their path, from Sam Walton to Jeff Bezos . Thanks Bryan, Jeffrey & Roy!
Jeffrey and Bryan Eisenberg are the co-founders of BuyerLegends. They are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences. He is also the Chancellor of Wizard Academy, a business s
Real outcomes. Williams co-wrote it with them, only adds to the equation. You’re on a road trip with an old man and a younger one.Business stories are told. 1 Best-selling Author of Secrets of the Millionaire Mind™"There are many things that differentiate and it's competitors. The authors observe that continuous improvement is not about cost cutting but about relationships. Real decisions. Incredibly inspiring — both the story itself and the way in which you told it. I highly recommend "Be Like " to every business person. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.”– Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.“This is your best book yet! For students of growth and transformation, this book provides the bridge to go from the “Why” espoused by Simon Sinek to an enterprise’s marketing and messaging. The fact that legendary marketer Roy H. But only if you understand the importance of the marshmallow.Endorsements:A little book with enormous impact. - Dr. Harv Eker, NY Times No. They have! You still need a guide to help you figure out how to apply this to your business. I’d highly recommend this book to every entrepreneur who wan
It's magical! --Jay Baer, President of Convince & Convert & author of Hug Your HaterWow, that is one of the best business books I've read in years. The authors observe that continuous improvement is not about cost cutting but about relationships. I highly recommend Be Like to every business person. --Dr. Be Like demystifies the principles and practices of the world's most successful brands. I'm in awe. --Scott Brinker, ChiefMartecPutting relationships front and center is what Be Like is all about. Incredibly inspiring both the story itself and the way in which you told it. Be Like